ANATOMY OF APPLE DESIGN
This short and beautifully shot history or Apple design products shot by San Francisco-based 3D design studio Transparent House reminds me that under Steve Jobs each of Apple’s products were intended to make a statement about the future of the industry.
How we experience each of these products serves to reinforce what we think about the Apple brand. Each new product launch builds new brand equity in the customers mind, reinforcing preference and ultimately sales. This is the role of brand - build loyalty and help people decide.
(George)
