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WolffOlins Blog

Wolff Olins is a brand consultancy. We are ambitious for clients and optimistic for the world. Our aim is to create better realities not just a nicer image.

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      Beautiful ad for the Swiss snowboard apparel company Zimtstern directed by Marco Lutz. There is also a video in this link with a making of video, shows how amazing things can be created with a lot passion and hard work from a team and a brand willing to take the risk.

      http://www.cldfx.com/2009/09/zimtstern-leaves-viral-video-by-marco-lutz/

      (Melissa Scott)

      Truly Integrated Social Media + Retail

      Facebook is stepping up its integration of social media and retail partners with its invention of “Facebook Storefronts”. Soon 20 stores can have more than just fans of their brand, but give their customers the ability to actually purchase items directly through Facebook.

      “While retailers like “Sears, the department store, and Threadless, the T-shirt seller, both let users add items to their shopping cart on Facebook;” never before have users been able to purchase goods without ever leaving Facebook’s site as they will be able to soon. 1-800-Flowers is the first retailer to have constructed a free-standing virtual shop on Facebook, with more to follow in the coming weeks. Facebook, however, “has no current plans to organise the storefronts into an online mall, or to make money from them by either taxing the transactions that take place on its site, or by offering its own virtual currency.” [FT]

      Definitely something to think about with any new project.

      via Racked Financial Times

      (Melissa Scott)

      If you havent seen Roxy Paine’s Maelstrom at the Met, it is definitely worth the trip. It is an organic-looking stainless steel structure on the roof of the Met at 130 feet long by 45 feet wide.

      As described by the Met: “The latest in a diverse body of work, this sculpture is one of [Paine’s] Dendroids based on systems such as vascular networks, tree roots, industrial piping, and fungal mycelia. Set against Central Park and its architectural backdrop, the installation explores the interplay between the natural world and the built environment amid nature’s inherently chaotic processes.”

      [via WeJetSet]

      (Melissa Scott)

      Baby Animals on The Skinny…check it out!
http://theskinny.pacsun.com/2009/07/28/baby-animals/
(Melissa Scott)

      Baby Animals on The Skinny…check it out!

      http://theskinny.pacsun.com/2009/07/28/baby-animals/

      (Melissa Scott)