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Wolff Olins is a brand consultancy. We are ambitious for clients and optimistic for the world. Our aim is to create better realities not just a nicer image.

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      3 August 09

      A WEB EXPERIENCE DESIGNED AROUND CONSUMERS. FINALLY.

      Tomorrow, the web will be simpler, quicker and much more intuitive than before.

      I’ve recently discovered “Ubiquity”, the new add-on from Firefox. Ubiquity empowers users to eliminate repetitive tasks and let you get more done, faster (as described on their website, watch the video for concrete examples).

      What is really interesting about “Ubiquity”, is that developers took a consumer-centric approach to come up with a tool that simplifies people’s lives. “Ubiquity” does not force the user to follow conventions invented by computer geeks. Instead it “speaks” and “acts” the way everyone does. Simple. Smart. Better.

      Build experiences that create a better reality for your consumers, starting from how they think and speak.

      (Jean-Yves Minet)

      Tags: Jean Yves Minet Firefox
      Comments (View)
      31 July 09
      Daffy’s is known for making European designer fashion accessible to consumers: “High Fashion, Low Prices”. In a recession economy, where consumers are highly sensitive to prices, maintaining a positioning purely based on low prices can be challenging. How do you differentiate yourself as a low price retailer when your competitors offer low prices as well? Well, price is only one element of your strategy. What matters is how you consistently and concretely execute on your brand idea. And Daffy’s did it in a brilliant way by providing a luxury apartment in New York City accessible to one lucky customer – a $7,000 rental apartment offered for $700. With this initiative, Daffy’s manages to reinforce its brand idea of offering luxury at a low price with something different than its core business. A brilliant way to raise awareness about the brand, leveraging the cheap-er real estate in NYC. Well done. (Jean-Yves Minet)

      Daffy’s is known for making European designer fashion accessible to consumers: “High Fashion, Low Prices”.

      In a recession economy, where consumers are highly sensitive to prices, maintaining a positioning purely based on low prices can be challenging. How do you differentiate yourself as a low price retailer when your competitors offer low prices as well?

      Well, price is only one element of your strategy. What matters is how you consistently and concretely execute on your brand idea.

      And Daffy’s did it in a brilliant way by providing a luxury apartment in New York City accessible to one lucky customer – a $7,000 rental apartment offered for $700.

      With this initiative, Daffy’s manages to reinforce its brand idea of offering luxury at a low price with something different than its core business. A brilliant way to raise awareness about the brand, leveraging the cheap-er real estate in NYC.

      Well done.

      (Jean-Yves Minet)

      Tags: Jean Yves Minet Daffy's
      Comments (View)