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WolffOlins Blog

Wolff Olins is a brand consultancy. We are ambitious for clients and optimistic for the world. Our aim is to create better realities not just a nicer image.

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      This is a recruitment ad from Herman Miller. Nicely done.

      This feels very much on brand for them, and it shows what an important part brand can play in attracting talent. Simply put, great people want to work for great companies.

      (Christian Butte)

      Can you find the 36 mistakes?This is a placemat I picked up at a family pizza joint in New Jersey. It keeps the kids (and some grown-ups) occupied and quiet while you wait for your order. And you know how important that is if you ever had the pleasure of eating out with children.I love it because it’s just such a simple, fun idea to make everyone’s dinner experience more enjoyable.
(Christian Butte)

      Can you find the 36 mistakes?

      This is a placemat I picked up at a family pizza joint in New Jersey. It keeps the kids (and some grown-ups) occupied and quiet while you wait for your order. And you know how important that is if you ever had the pleasure of eating out with children.

      I love it because it’s just such a simple, fun idea to make everyone’s dinner experience more enjoyable.

      (Christian Butte)

      Target’s up&up clearly defies gravity (see video) and breaks with the conventions of a private label brand. Spreading good cheer in people and wallets since its launch in April 2009, it is now available at a Target near you.

      (Christian Butte)