Wolff Olins is a brand consultancy. We are ambitious for clients and optimistic for the world. Our aim is to create better realities not just a nicer image. Visit www.wolffolins.com Contributors New York: Britt Bulla Christian Butte Janice Chow Jacob Cohen George Crichlow Jane Famighetti Jean-Yves Minet Malcolm Buick Marissa Vosper Mary Ellen Muckerman Melissa Scott Michael Ciancio Mike Benson Paul Worthington Robert Jones Sam Wilson Tiziana Haug London: Phil Edelin Richard Houston Rana Khodadoust Manlio Minale Ije Nwokorie Dubai: David Bruce BLOGROLL Brand Stuff: BBH Labs BigSpaceship Branding Blog Branding Blog Ideas on Ideas Influx Insights Creative Review FutureLab Logic+Emotion PSFK Paul Isakson Design Stuff: ComputerLove Core77 FFFFOUND! Format Magazine September Industry The Sartorialist The Style Press Tumblr (3.0; @wolffolinsblog)http://www.wolffolinsblog.com/Web-Connected TV: A Distant Dream for App Makers - BusinessWeek: Developers who delight in creating...http://www.wolffolinsblog.com/post/443247670http://www.wolffolinsblog.com/post/443247670Fri, 12 Mar 2010 07:43:14 -0500Brandchannel | Starbucks Boosts “Rewards” With Revamped Loyalty Program: loyalty strategy using...http://www.wolffolinsblog.com/post/441637444http://www.wolffolinsblog.com/post/441637444Thu, 11 Mar 2010 14:19:26 -0500To Keep Guests, Fast Food Loses the Fiberglass Decor: store design changing to meet customer...http://www.wolffolinsblog.com/post/441637448http://www.wolffolinsblog.com/post/441637448Thu, 11 Mar 2010 14:19:26 -0500Study: Shopper Behavior to Change Permanently: Gen X/Millennials lead economic recoveryhttp://www.wolffolinsblog.com/post/441637456http://www.wolffolinsblog.com/post/441637456Thu, 11 Mar 2010 14:19:26 -0500The Emergence of the Triple Bottom Line: Indications for re-evaluation of financial valuation, risk,...http://www.wolffolinsblog.com/post/441637458http://www.wolffolinsblog.com/post/441637458Thu, 11 Mar 2010 14:19:26 -0500We are a brand business. At Wolff Olins we advise organizations to create a new future that delivers...http://www.wolffolinsblog.com/post/439488181http://www.wolffolinsblog.com/post/439488181Wed, 10 Mar 2010 15:01:36 -0500jobs<a href="http://www.wired.com/epicenter/2009/03/twitter-designe/">Twitter Paid $6 or Less for Crowdsourced ‘Birdie’ Graphic</a>http://www.wolffolinsblog.com/post/438204357http://www.wolffolinsblog.com/post/438204357Tue, 09 Mar 2010 22:52:11 -0500Streamlining HP - Sam Lucente - Design - Blackbird | Fast Company: Good overview of how unified...http://www.wolffolinsblog.com/post/437647572http://www.wolffolinsblog.com/post/437647572Tue, 09 Mar 2010 18:06:57 -0500BBC News - Porn internet domain name 'dot.xxx' plan revived: Because it is.http://www.wolffolinsblog.com/post/437647575http://www.wolffolinsblog.com/post/437647575Tue, 09 Mar 2010 18:06:57 -0500Logic+Emotion: Less Networks. More Meaning.: social media trends in 2010http://www.wolffolinsblog.com/post/437647590http://www.wolffolinsblog.com/post/437647590Tue, 09 Mar 2010 18:06:57 -0500Red Carpet Showdown: Disney Yanks ABC from Cablevision on Oscar Day - Tuned In - TIME.com: With the...http://www.wolffolinsblog.com/post/437647577http://www.wolffolinsblog.com/post/437647577Tue, 09 Mar 2010 18:06:57 -0500Television retransmission rights - Media Release: Retransmission of free to air signals ensures a...http://www.wolffolinsblog.com/post/437647584http://www.wolffolinsblog.com/post/437647584Tue, 09 Mar 2010 18:06:57 -0500Comcast nixes cash-only compensation for TV retransmission rights - MarketWatch: Traditionally,...http://www.wolffolinsblog.com/post/437647586http://www.wolffolinsblog.com/post/437647586Tue, 09 Mar 2010 18:06:57 -0500Post Tech - ABC-Cablevision fight sets stage for more disputes, analysts say: the basic business...http://www.wolffolinsblog.com/post/437647581http://www.wolffolinsblog.com/post/437647581Tue, 09 Mar 2010 18:06:57 -050087 cool things: great examples of what people are doing with Googlehttp://www.wolffolinsblog.com/post/437647591http://www.wolffolinsblog.com/post/437647591Tue, 09 Mar 2010 18:06:57 -0500The net generation, unplugged: Technology and society: Is it really helpful to talk about a new...http://www.wolffolinsblog.com/post/428761139http://www.wolffolinsblog.com/post/428761139Fri, 05 Mar 2010 15:13:45 -0500Google exec: Mobile to soon have more targetability than TV, radio or Internet: Two-thirds of the...http://www.wolffolinsblog.com/post/428761147http://www.wolffolinsblog.com/post/428761147Fri, 05 Mar 2010 15:13:45 -0500Global Mobile Data Traffic Growth Forecast — Tech Crunchies – Internet ...: A recently released...http://www.wolffolinsblog.com/post/428761142http://www.wolffolinsblog.com/post/428761142Fri, 05 Mar 2010 15:13:45 -0500Small businesses are using networks to become bigger: A survey of 1,000 heavy users of social...http://www.wolffolinsblog.com/post/427334068http://www.wolffolinsblog.com/post/427334068Thu, 04 Mar 2010 21:08:11 -0500<object type="application/x-shockwave-flash" width="400" height="225" data="http://vimeo.com/moogaloop.swf?clip_id=9820827&server=vimeo.com&fullscreen=1&show_title=1&show_byline=0&show_portrait=0&color=00ADEF"><param name="quality" value="best" /><param name="allowscriptaccess" value="always" /><param name="allowfullscreen" value="true" /><param name="scale" value="showAll" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=9820827&server=vimeo.com&fullscreen=1&show_title=1&show_byline=0&show_portrait=0&color=00ADEF" /><embed src="http://www.vimeo.com/moogaloop.swf?clip_id=9820827&server=www.vimeo.com&show_title=1&show_byline=0&show_portrait=0&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><br/><br/><p><b>ANATOMY OF APPLE DESIGN</b></p> <p>This short and beautifully shot history or Apple design products shot by San Francisco-based 3D design studio Transparent House reminds me that under Steve Jobs each of Apple’s products were intended to make a statement about the future of the industry.</p> <p>How we experience each of these products serves to reinforce what we think about the Apple brand. Each new product launch builds new brand equity in the customers mind, reinforcing preference and ultimately sales.  This is the role of brand - build loyalty and help people decide.</p> <p>(George)</p>http://www.wolffolinsblog.com/post/424895532http://www.wolffolinsblog.com/post/424895532Wed, 03 Mar 2010 17:47:54 -0500AppleSteve JobsTransparent House