Doug Winfield lost his job but he didn’t lose his business savvy. CNNMoney.com shares his story here.
Mr. Winfield’s story reminds me that creating branded messages aren’t as important as creating relevant messages. By creating customizable ads on Facebook he allowed companies to discover him in very different ways.
Today people will experience brands in multiple ways which means that marketers must allow for their brand stories to be told in various forms as well.
(George)
