In our craft as a brand people we try to do work that makes a better place and creates new good, new reality, new possibility. We assume that brand creates.
Here’s an inside story told from an adolescent’s perspective about life under a ‘brand’ - the cult of personality of the Kims - that destroys basic optimism on a personal and societal level.
It’s a fascinating read to give you a bit of new perspective.
(Britt Bulla)
