The current tech stock surge is from a group of brands with not just lots of online content, but lots of online contexts. The brands are great platforms for others products or content, rather of their own: Amazon, Apple, Twitter, Facebook, Netflix.
Digital content is now instantly available and perpetually updated, so we can find relevance as we need it. These big tech brands have made themselves part of our social fabric - from friends, news and gossip, to books, tv, and movies. The brands don’t just stand for the products or services they offer, but the interaction with and around them.
Brands that work well to help reviews, social and traditional media for both themselves and their many partners, are extending not just their image, but their offer and brand because they help to serve, build and sustain our interests.
(Philip Edelin)
