If real human needs are the raw materials for great brands, it follows that the next generation of great brands will come from the south. The diagram above maps the world by Internet access, and is just one demonstration of a great north / south divide in the world. Brands that can help the south take part in the 21st Century will be enormously powerful.
Source: http://www.worldmapper.org/images/smallpng/336.png
(ije nwokorie)
