Just thought I would upload the image of the new Starbucks ad that Paul was referencing in his latest post.
The tone of voice is surprisingly arrogant - and doesn’t feel very true to the brand (and especially counter to their current trial strategy of NOT branding stores Starbucks and having them take on a more local, around-the-corner-coffee-shop feel).
Maybe it’s a situation of too many agencies in the kitchen each executing their own visions of the Starbucks brand…?
(Marissa Vosper)
