Following the trend of de-branding, Absolut Vodka introduces their “No Label” Edition bottle, further emphasizing the company’s slogan: “In An ABSOLUT World, There Are No Labels”.
The intent of the initiative is to challenge labels and prejudice caused by branding (which they have helped to perpetuate). In any case, this is interesting because the Abosult brand is the bottle, not the typeface or color palette. So iconic is the shape of the bottle that it does not need words.
The no label edition is now available at Colette’s online store here.
(George 3.0)
